Wednesday, July 27, 2011

Assessing Your Skills – What Makes You Different From All The Others?

If you have been reading articles or listening to news reports about the job market, it becomes obvious that the number of people currently seeking jobs outnumbers the jobs that are now available.

If you happen to be one of those job seekers, you realize that you are competing against the odds. The question is, "How can you make yourself stand out when there are so many other candidates looking at the same job?" The answer is to "focus" -- focus on what makes you unique.

Let's assume that you have an outstanding resume and that you make it to the top of the stack of resumes of people to be called for an interview. You, and maybe nine or ten other equally qualified people for the position, that is.

Because companies have so many candidates to choose from, they are interviewing more people so that they can select the "best." When you are lucky enough to be invited to an interview, it is essential that you be ready to sell yourself, to let the interviewers know what makes you unique, what added value you can bring to the position--in other words, why you are the best person for the job.

By doing some basic preparation, you can determine your uniqueness and where you should focus your attention. The first step in this process is to identify your five strengths. These strengths are the areas where you do very well.

This may take some thought on your part. What are your strengths? Think about previous performance appraisals - what was said or written about you? What would your co-workers or ex-bosses say about you?

• List the skills and experiences you have that would be required in the type of job you are seeking. For instance, a technical job would focus on programs, languages, and platforms, etc.

• Give some thought to those skills in which you excel, those that are referred to as the "soft skills." These skills can be viewed as transferable– you can take them with you to any job you hold. Examples of these skills are your communication and people skills, or your time-management and project-management skills, or your ability to build strong relationships, or your ability to influence others.

• Lastly, think of the personal traits that make you unique. Maybe you never miss deadlines, or perhaps you are willing to do above and beyond what is asked, or perhaps you have a great attitude. (Don't dismiss these traits--many people have been fired for negative personal traits rather than for lack of knowledge).

When you have identified your five strengths, make a list of those strengths and some examples of when those strengths have helped you achieve results on the job. It will be essential that you can not only identify your strengths, but that you also have examples and stories of times when you demonstrated those strengths in the past.

The next step is to look at the job postings and ads. In fact, look at several job postings that would be of interest to you. Your goal is to find key words and phrases. For this exercise, don't limit yourself to geographical location. Look at jobs of interest located anywhere.

When you have several postings, read each word and sentence carefully, taking notes as you do. What are they looking for? What words appear consistently in almost every posting?

Now, take a piece of paper and divide it in half. On one side of the paper write, "What they are looking for," and on the other side, "What I have to offer." Each time you apply for a position, it will be invaluable for you to know how you stand against what they are looking for. This exercise will help you see how close a match you are and where you should focus.

Your next step is to add your uniqueness to the "What I have to offer" list. Some postings will list additional skills required, which make it easier for you to see what is important to them. An example would be, "Must have excellent communications skills, strong organizational skills, and be a willing team player." If these words appear in most of your posting examples, then make sure that these are a part of your focus. Can you work these words and your five strengths into the interview to demonstrate your fit -- and then some? Some postings will be more vague about what it takes to get the job done and will require reading between the lines to determine what other skills are necessary.

In summary, by narrowing your uniqueness to these five basic points, you can guide the conversation to include this information. By focusing on five strengths, you will be prepared with examples of times when you have used these strengths.

Whenever possible, give examples to show how you have "been there and done that," and can do it again. It will be necessary to demonstrate that you have what it takes, and then some, to be unique in this market.

A Job Interview Branding Tool will actually create your unique statement and give you examples to use. You add your experiences. The tool helps you with hints and ideas, and puts it all together in a final statement that you can use over and over again.

When you walk out of that interview room, your interviewers may not remember all five of your points; but if they remember even two of the points that make you unique, you will be ahead of the game!

I can't go to the interview with you, but I can tell you want they are going to want at the interview.

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Carole Martin, America's #1 Interview Coach has specialized in the subject of "Interviewing" for the past 15 years from both sides of the desk. She has produced a free practice interview that shows you where you are going wrong in your interview. See if your skills pass the test at www.interviewfitnesstraining.com Create your Personal Interview Brand at the push of a button – new online tool at www.jobwinningbrand.com

Wednesday, April 6, 2011

Most Common Mistakes Interviewers Make

With so many people out of a job the hiring job should be easy – just pick the best candidate out of the bunch – right?

If only it was that easy.

If you are feeling challenged by the pile of resumes that is quickly becoming a mountain – emails or paper copies - you are not alone. Some of the pitfalls to look out for when you are in this overwhelming position can work against you and you will end up picking someone just because they are not as bad as some of the others, opposed to finding the "piece of gold" who will make your job easier by being the right person for the job.

Here are some of the top mistakes made when you don't plan first - and then hire.

1. Judging By the Cover

Some studies done have shown that the majority of decisions are made about a candidate in the first 30-60 seconds. That's pretty frightening when you consider how many wrong impressions people get in those first minutes of the interview.

Even if you get an impression in those first few minutes it is advised to give the person the benefit of the doubt and listen to what he or she has to say. You'd be surprised what you can discover by asking the right questions and listening to the answer while reading between the lines.

If your instincts were correct from the beginning then consider this a backup process to make a more objective decision.

2. "Winging" the Interview

Think about the last time you interviewed a candidate and how much preparation you did before the interview. If you answered that you prepared the questions and reviewed the resume then you are head and shoulders against the norm. Most interviewers give a brief look at the candidate they are about to interview – scanning the resume for anywhere from 30-60 seconds. What a waste.

When you take the time before the interview to think about what you are seeking in a new employee and then comparing your "wish list" against the person's qualifications you will be closer to hitting the mark and getting the best person for the job.

3. Biggest Mistake - Talking too much

There is a rule of thumb that will assist you in getting the information you will need to make a savvy decision on a candidate: "The candidate should talk 80% of the time – the interviewer 20% of the time."

One of the complaints heard from candidates is that they didn't get a chance to talk or to tell what they had to offer because the interviewer talked most of the time and didn't ask many questions.

You can learn a lot more by listening than you can by talking.

4. Asking Closed-Ended Questions

One of the purposes of an interview is to find out as much as possible about the candidate by soliciting information from their past experience – their past behavior.

When you ask questions that can be answered in one or two words you are missing an opportunity to find out information. You may have to ask three or four follow-up questions to reap the information you are seeking.

An example of a Closed-Ended Question:

"Are you ok with the idea of public speaking as part of the job?"

The candidate can answer the question with a "Yes" or a "No" answer and you will have missed the opportunity to find out more about what public speaking experience he or she has had.

A question that will reap a great deal more information is to ask a behavioral question:

"Can you tell me about a time when you spoke before a group as a part of your job and how it went?"

You are asking for a specific example of past behavior and that will require the candidate to provide you with an example of how they behave. Past behavior is an indicator of future success.

5. Not Controlling the Interview

You are in charge of the interview from start to finish. When you are prepared and ask probing questions the interview will stay on track. If you are unprepared and move from subject to subject the interview can spin out of control with an end-result of you not knowing enough about the client to make an objective decision.

Don't let the interview go longer than needed. Cut to the chase and save yourself and the candidate time by collecting information that will assist you is a decision whether this person is the right person for the job.

By following a few simple steps your interview can be efficient and informative. You will find out more quickly whether this person has the qualities that you are looking for.

If you have made a plan about what you are seeking in a candidate – skills, abilities and personality traits – you will be in a far stronger position to find the right person for the job.

Try my free Hiring IQ Test at www.boostyourhiringiq.com





Monday, January 10, 2011

Donald Trump – “The Apprentice” and Your Job Interview

      If you’re a fan of the show “The Apprentice” with Donald Trump you know that the winner this season was a young woman named Brandy.
      If you’ve never watched the show it is a show of elimination as the “stars” compete against one another and one person is “fired” each episode until there is only one candidate left. The last star standing gets the job offer – much as a scenario in today’s job market might go.
      The show had an interesting scenario this season because the “stars” were chosen from several unemployed men and women who have been having a difficult time obtaining employment, or who are underemployed just to pay the bills. Maybe you could have been one of the stars as this is sadly a common scenario in the job market at this time.
      The show progressed over several weeks with the suspense building as one after another the candidates were eliminated each week. There was lots of drama and I’m sure the producers kept it interesting by throwing in challenges to keep ratings up.
      In the last show it came down to two candidates: a woman named Brandy, and a man named Clint. Each candidate had performed well and Donald Trump told them so by saying, “There are no losers in this room.”
      But, there was to be only one “Apprentice” – one job. There could be only one job offer made.
      This may be similar to the scenario that would go on behind the scenes when you interview. You and another candidate might be equal, but both of you have positive and negative points about your background or experience – or lack of. This does not mean that you are a loser. What it does mean is that the other person fit what was desired best, or the person who sold themselves best.
      Back to the show and the final showdown when the decision of who would get the job would happen and the other person would be “fired” – ala Donald Trump.
      Trump asked a question of the candidates:
        “Why should I hire you”?
       This is an old standard question that is ultimately asked in almost every interview in one form or another.  The words may be different but ultimately it is the same question. Questions like:  “What can you bring to the position?”  Or, “What makes you a better fit for this position then the other candidates?”
      In the case of the Apprentice show, the final answers were quite different from each candidate. Clint’s answer focused on what he could bring to the table. This was not a bad answer, but Clint had used this technique several times over the past weeks emphasizing his education and qualifications, which Mr. Trump had told him he was impressed with. The problem was that this was not new or fresh information.
      Brandy, on the other hand, summarized quickly that she was qualified and that her performance had spoken for itself during the trials of the show. But then she quickly shifted focus to the Trump Dynasty and the fact that Donald Trump’s children (who are grown and are also members of the show) were waiting in the wings to move forward to take charge of the future. And, she wanted to be part of the vision of the future.
      This prospective had a certain risk to it. The reason being that Mr.Trump probably wants to stay in control as long as he can. But in this case he seemed to like the idea and the focus. Her approach was fresh and youthful with an eye on the future. She had done her homework and it showed – she got the job!
      There is no doubt that Donald Trump has a huge ego, but most interviewers/companies do as well. No matter what person you are interviewing with or what company you are interviewing to work for, the ultimate idea is, “What can you do for us?” 
      A typical answer to “Why should we hire you?” from candidates is something like: “I would really like the challenge and opportunity to work for this company.”
      This answer is really more about the candidate’s agenda and what they will get out of the opportunity and not what the person or company will gain.
      The interviewer is probably not all that really interested in what you will get out of the position, or at least not as interested as whether the candidate can perform the job and has the qualities that are necessary to do this job. 
      Another answer people tend to use is:
      “I think I would enjoy working here.”
      That would be nice, after all they do want happy people, but do you think that is a good enough reason for them to hire you?
      When push comes to shove it’s about what you can bring to the position to add value to the position, the company and the bottom line.
      It will be up to you to do some homework and research to find out how you can make a contribution. What the problems are that this company is facing.  of the company And ultimately, what are they looking to achieve by hiring someone for this position.
      When you do your research find out who the company’s customers are. Are they consumers, business-to-business, academic establishments, government, or non-profit type companies?
      The answer to this question will determine your response as to why you want to work there. You could say:

      “One of the reasons that I am interested in this position is two/three reasons…”

You will list those reasons based on what you read and what you think that the ideal qualities the ideal person for this position would be. 

      What about your interview experience? What answer have you given when asked such a question in the interview? Could you have done a better job of selling yourself but at the same time letting the interviewer/company know what your vision of the future is and how it aligns with their goals.  

      Researching the company, the competition and the business climate surrounding this company’s products and services will be a huge step in the right direction so that you can honestly answer this question when it is asked of you.

      In times of tough competition the only way to make yourself stand out is to let the interviewer know what you can bring and how that will work into their bigger picture.  
How you can help them solve their problems.

Friday, December 10, 2010

Interview help on Blog Radio

If you like to listen to blog radio and are seeking job tips and advice - great speakers and topics - including me. http://www.blogtalkradio.com/thecareercatalyst

Saturday, November 20, 2010

Uncle Sam is Staffing Up -- Where the Jobs Are

Here is a resource for Government Jobs:

"Between now and September 2012, the outlook for federal government careers will be sunny and government jobs will be plentiful, experts say. However at the state and local levels, the layoffs and furloughs that characterized 2009 are likely to continue or accelerate as those governments respond to lower tax revenues. "As is typical when the country is in economic or military stress, the government has been looked to as part of the answer," says John Palguta, vice president of policy for the Partnership for Public Service, a Washington, D.C., advocacy group working to promote public-sector careers."

Visit www.military.com

Wednesday, November 10, 2010

My First Ever Free Interview Training and Job Search Community Call

You can now listen to my Free Community Interview Training Call - why free, because my goal is the same as yours - for you to get the job you really want. Just fill in your name and email address below to get access to the call and to be notified of future interactive interview coach training calls.


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Enjoy!

Tuesday, July 27, 2010

Free Teleseminar with Me and Kelly Harrington of Career Max Group

Hello:

We had a great teleseminar earlier this week where Kelly Harrington of Career Max Group turned the tables on me, The Interview Coach.  She asked questions to help you with successful job interviews.

You can listen to the playback of the call here or download the
MP3 file: http://attendthisevent.com/?eventid=13904319
<http://attendthisevent.com/?eventid=13904319>

The password to listen is: jobinterview

I made some very generous offerings at the end of the teleseminar to the Job Search Accelerator Program Members and to members of my community. If you missed it, I'm offering it to you as well:

1 - You can download some chapters of my Q & A book for FREE by going here: http://www.interviewcoach.com/answer-guide/

2 - If you want to purchase the entire 72-page being offered, I am extending my $10 off' coupon code to use at as a discount until July 25. Use this code when purchasing: QA720

To your career success,

Carole Martin &
Kelly Harrington